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Fragrance Launch: Sarah Jessica Parker to Release The Lovely Collection

Following the success of her first fragrance, Lovely, Sarah Jessica Parker is set to release three new scents aptly called The Lovely Collection. Keep reading for photos and more information about each scent.

Sarah Jessica Parker Dawn

The fragrance - Fresh. Soft. Illuminating.

Dawn. The word itself evokes a fresh, vibrant beauty. The scent is the essence of light breaking through a cloud of fragrant orchids and lingering with a soft glow. Top notes of fresh citrus, violet leaves and angelica awaken a bouquet of radiant orchids and the warm embrace of tahitian vanilla, vetiver and translucent musks.

Sarah Jessica Parker Endless

 The fragrance - Vibrant. Blissful. Timeless.

An unforgettable moment. ENDLESS is a sparkling fragrant celebration that’s in love with life, overflowing with flowers, infinitely joyful. Top notes of luscious pineapple, apple, ivy leaves and plum burst into a bouquet of radiant Peony, Pink Jasmine and Magnolia. Base notes of oakmoss, indonesian patchouli, australian sandalwood, vetiver and suede musks linger with an unforgettable air.

Sarah Jessica Parker Twilight

The fragrance - Warm. Seductive. Intimate.
A warm and romantic glow. A starlit evening. A smoldering scent of pure sensuality. Top notes of sparkling bergamot, mandarin and pink pepper illuminate a bouquet of lush Peony and Jasmine. Exotic amber, incense, sandalwood and musk add a smoky sensuality.
No word on a release date, but prices range from $28-58, and will be available at Ulta, HSN, JcPenney and Kohl's.


  1. Sarah Jessica knows better...she should have named the fragrance sex in the city lol ijk.

    I'm overwhelmed with the number of celeb fragrances being released lately. It's like their new "craze"

    1. Lol I know! But I really liked Lovely, so I'm curious to try these :)


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